Internal Communication in Corporate Identity of Public Health Workers in Lima Region

Authors

  • Efraín Ostos Cueva Universidad de San Martín de Porres (Perú)

Keywords:

Public Relations, Internal Communicational, Communication Strategies, Unidirectional Communication, Bidirectional Communication, Corporate Identity

Abstract

The main aim of this research was to determine the relation that exists between the internal communication as tool of Public Relations and the corporate identity of Public Health workers at Lima Region. It’s a non-experimental study with a correlational level. The sample was integrated by 224 employees. The research demonstrates (by means of the coefficient of Spearman’s correlation) that there is not a significant relation between internal communication and corporate identity in Public Health workers at Lima. Also, there is a weak relation between research variables.

Author Biography

  • Efraín Ostos Cueva, Universidad de San Martín de Porres (Perú)

    Degree in communication Sciences from UJFSC (Huacho) and master in public relations from USMP. With knowledge in communication for health, developing actions of education and prevention in health. At present, he works in the communications office of the Hospital of Chancay.

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Published

2018-08-08

Issue

No. 6 (2016): Correspondencias & análisis

Section

Public relations

License

Copyright (c) 2016 Efraín Ostos Cueva

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