The publicity in the program "in Surco the rubbish serves" and its socio-educational effect in the collection of solid household waste in the district of Santiago de Surco (2012-2013)

Authors

  • Lilian Carranza Salanitro Universidad San Ignacio de Loyola (Perú)

Keywords:

Solid waste, Inorganic waste, Non-biodegradable waste

Abstract

People from Lima generate 8,000 tons of garbage a day; throwing solid, inorganic and non-biodegradable waste that pollute the environment, altering negatively their habitat conditions and generating serious problems in their health, life, economy and culture. In this context; the current investigation is carried out; considering the actual ecology and environment legal norm. The effect in reference has non-formal character; it is manifested in the memory and understanding of the advertisement; classification of the source of household solid waste; identification, degree of affinity, positioning, and evaluation of the program: “En Surco la basura sirve” and public management of The Empresa Municipal de Santiago de Surco (EMUSSA).

Author Biography

  • Lilian Carranza Salanitro, Universidad San Ignacio de Loyola (Perú)

    Graphic designer, graduate in education and Master in advertising, specializes in packaging design, corporate identity and retail design has extensive experience in professional practice and has worked with prestigious companies in the country and abroad, Like Tacama, Altomayo, Viña Vieja, Wong, Ricocan, Record etc. At the international level, he collaborates with the government of Tanzania, as Portugal, Ron Zacapa Guatemala, SAAD Group Saudi Arabia, etc, as a graphic designer and consultant for the development of packaging, brand identity, and supervision of Retail design. I collaborate with the Government of Peru in the design development for the presentation box Pisco Ridel Cups, 2006 has been teaching for 18 years in different universities and institutes of the city of Lima.

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Published

2018-07-26

Issue

No. 7 (2017): Correspondencias & análisis

Section

Advertising

License

Copyright (c) 2017 Lilian Carranza Salanitro

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