Communication & analysis

Integral communication is the key to understanding the different programs and plans drawn up by the different institutions and organizations, all of them committed to a more real approach to their audiences; Concerned about being more empathetic with the interests, needs and realities that their audiences experience on a daily basis.

The integration of the messages may seem (at first glance) reflection of a presumptuous or self-sufficient action, but it is a practice that requires the collaboration of a great multidisciplinary team of communicators, relations, advertisers, diagramers, Text and audiovisual content editors, as well as web programmers that seek the confluence of a communicative idea through a wide variety of media and formats, be these dense or synthetic, linear or hypertext, specialized or didactic .

This team work has evolved rapidly in this last five years. We can contemplate it in the extensive use of the social networks, whose scopes have imbricated deeply with the television programs, with the film and record industry, going beyond what it had already achieved within the journalistic field in the Last decade, becoming a vital business tool (which generates value, loyalty and constant feedback), while being a identity symbol of the young generations, already familiar with multimedia gadgets.

We can consider these days that social media have been configured (increasingly vigorously, with the emergence of one application after another) in the Air du temps of these early years of the 21st century. They have imposed their peculiar and striking hallmark in our communications and in our daily interaction. They have evolved so quickly (without rest) that they do not cease to surprise us with every step and novelty. They're beyond a point of no return.

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